street-signage_80pct.jpg
PA_hallway_1.jpg
prime_access_reception_painting-2.jpg
prime_access_reception_logo.jpg
Screen Shot 2014-09-23 at 2.13.44 PM.png
prime_access_new_york_recognition.jpg
photo (26).JPG
street-signage_80pct.jpg

Prime Access: Healthcare & Multicultural Marketing


At the intersection of health care and multicultural markets

SCROLL DOWN

Prime Access: Healthcare & Multicultural Marketing


At the intersection of health care and multicultural markets

PA_hallway_1.jpg

About


About

SCROLL DOWN

About


About

Agency quick facts:

Prime Access is the only full-service advertising and marketing communications company with proven success and trusted expertise in both health care and multicultural markets.

We are uniquely positioned to navigate the rapidly changing health and wellness landscape — across languages, across cultures, and across channels.


Client experience:

For over 20 years, we’ve created and are continuing to build successful campaigns and initiatives for many of the world’s largest and best-known brands. Prime Access continues to be the obvious choice in the industry due to exclusive expertise and capabilities in health care and multicultural markets.

History:

In 2012, Global Advertising Strategies and Prime Access — two agency leaders specializing in health care and multicultural markets — joined forces to create the largest independently owned health and wellness agency reaching the US Hispanic, African American, Asian American, LGBT, and other diverse US consumer markets.

prime_access_reception_painting-2.jpg

Capabilities


Capabilities

SCROLL DOWN

Capabilities


Capabilities

We are Cultural Catalysts, providing momentum and innovation for your brand across all cultures. At Prime Access, we have a full-service offering with analytics at our core: 

 

Click on graphic to take a closer look.

prime_access_reception_logo.jpg

Our Difference


Our Difference

SCROLL DOWN

Our Difference


Our Difference

Memorable campaigns that deliver great impressions, recall, and awareness are only one part of our story. Our work doesn't begin or end there. We know and do more: 

 

*we know health care stakeholders

An unrivaled knowledge of and access to the multicultural consumer is only one aspect of our agency offering. We reach, engage, and activate key influencers in every sphere of health care decision-making.

ecosystem_new_icons.jpg

*we know Rx opportunity

We identify multicultural opportunities across the lifecycle to maximize brand equity and revenue.

PA_flow_chart_w_copy.jpg

*we know health care analytics with a multicultural twist

We can help you do the following: 

analytics_bullets.png
PA_website_charts_monthly sales chart.jpg

We also transform learnings into tools that can be put to work for you.

Click on a thumbnail to download one of our most recent industry reports. 


Screen Shot 2014-09-23 at 2.13.44 PM.png

Our Work


Our Work

SCROLL DOWN

Our Work


Our Work

How do you get creative work with true impact? 

Start with a deep cultural understanding, build a strong strategic foundation that looks beyond the obvious insights, and set a talented team loose to do what they do best.

prime_access_new_york_recognition.jpg

Recognition


Recognition

SCROLL DOWN

Recognition


Recognition

Best-in-class work is rewarding.


2014

PM360 Trailblazer
Marketer of
the 
Year Award 

Winner, Steven Millerman, CEO, Prime Access

PM360 TRAILBLAZER
INITIATIVE 
AWARD 

Silver Winner, Multicultural Campaign

DTC Perspectives Multicultural Health Marketing Awards

• Gold Winner, Best Overall Campaign

• Gold Winner, Best Multicultural DTC Campaign

• Gold Winner, Best Hispanic Health Campaign

• Gold Winner, Best LGBT Health Campaign

• Silver Winner, Best Multicultural Digital Campaign

• Silver Winner, Best Multicultural Print Campaign

• Silver Winner, Best Multicultural TV Campaign


2013

DTC National Advertising Award - Gold Winner, Best Multicultural Campaign*

American Advertising Federation (AAF) Mosaic Award - Multiethnic Media Usage 

 

2012

MM&M Awards – Finalist, Best Mobile App for Consumers

DTC National Advertising Awards - Gold Winner, Best Multicultural Campaign*

2011

Travel Weekly Magellan Awards - Best Airline Marketing Campaign*

National Alliance of Market Developers - Moss Kendrix Marketer Award

2009

DTC National Advertising Awards - Bronze Winner, Best Multicultural Campaign

HSMAI Adrian Awards - Best Airline Loyalty Program and Best Outdoor Signage*

2008

Association of National Advertisers - Best African American Advertising of the Year

Telly Awards - Best Special Effects*

DTC National Advertising Awards - Gold Winner, Best Multicultural Campaign

Pharmaceutical Advertising and Marketing Excellence (PhAME) Awards - First Place, Best Multicultural Advertising

2007

Telly Awards*
Best Events Ad
Best Art Direction
Best Cinematography
Best Use of Humor

Pharmaceutical Advertising and Marketing Excellence Awards - First Place, Best Multicultural Advertising

 

2006

Telly Awards - Best Campaign Ad*

2005

NGLCC/Wells Fargo Excellence in Small Business Award

2004

Advertising Research Foundation – David Ogilvy Award

Association of National Advertisers (ANA) – Best Multicultural Advertising Award

* Pre-merger, awarded to legacy Global Advertising Strategies


Take a look at our
award-winning effort for Alzheimer’s Disease Awareness.

 


photo (26).JPG

Contact


Contact Us

SCROLL DOWN

Contact


Contact Us

To know more, please contact us. 

 
Name *
Name

Come visit us.

55 Broad Street, 8th Floor

New York, NY 10004

212-868-6800